Friday, January 23, 2009

Kix


"Kid tested, mother approved."
Fuckin' right it is! Growing up in the 80's I wasn't allowed the pleasures of Lucky Charms or Cookie Crisp. I was only allowed Cheerios, Rice Krispies, and the occassional Honey Nut Cheerios.
Then came Kix. I still remember my very first bowl. It came out when I was in Nursery School. I was eating for breakfast right before my mom was about to drop me off, when all of a sudden I puked it back up into the bowl. Ever since then it was true love.
Tonight I went to the store to pick up some generic Coco Krispies that the wife has requested. I was walking down the aisle thinking about buying myself some Kix, when it dawned on me: There is no generic brand of it.
For the past twenty years or so there has been a big push in generic cereals. You can get anything from Apple Jacks to Peanut Butter Captn Crunch. Let's face it...who the fuck eats the name brand Peanut Butter Captn? Exactly.
How has Kix made itself a monopoly in the cereal world? How has it not let its deliciousness get copied? Are there sinister reasons behind it?
All I know is I really want a box of Kix so I can throw up happily. I do not want to shell out $4 a box because that vomit will not be the sweetness I fondly yearn for.

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